Scott Froschauer, The Word on the Street, 2018
By using the materials and visual language of street signs, but replacing the traditional negative wording (Stop, Do Not Enter, Wrong Way…) with positive affirmations, “The Word on the Street” seeks to provide something that is missing from our daily visual diet. We have installed two pieces from the “Word on the Street” series along the Leelanau Trail, Interstate Now UROK and One Way Heart.
How does one express humanity? I think it’s pretty complicated. Sometimes it’s beautiful, sometimes less so. I don’t always know what a particular piece means and I love to discover new perspectives in conversations with viewers.
I ran into a city worker who was maintaining the landscaping around one of my street signs. He asked what the sign was supposed to mean. Of course I asked him what he thought it meant. After several minutes of explaining his search for the official meaning of this, very unofficial, sign, he finally said he wasn’t really sure what it was supposed to mean but it made him feel something, something he wasn’t quite sure of…something that felt like hope.
About the Artist
Scott Froschauer is an experimental artist who lives and works in Los Angeles, and he likes it there. His background consists of a structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting and Breathing. Learn more at http://scottfroschauer.com/.